How we automate the math
To provide instant, top-of-funnel estimates without requiring complex technical inputs from homeowners, our calculators automatically generate baseline assumptions using official U.S. Government data.
NREL API Integration: When you enter a 5-digit zip code, we securely query public NREL/NLR developer APIs. We use the Utility Rates API for an average residential electricity rate and the PVWatts API for a solar production estimate based on the latitude and longitude returned for that zip code.
Utility-rate limitation: The NREL/NLR Utility Rates API states that its returned rate data is from 2012 and is not complex tariff data. Treat the localized rate as a planning input, then replace it with your current utility bill or quote when you have one.
Dynamic Solar Pricing:We don't use a flat cost-per-watt. Instead, we use a continuous logarithmic decay formula based on an industry baseline of $3.00/watt. This mathematically mimics "economies of scale"—meaning if you have a massive electric bill, the calculator assumes a bulk-discount on your installation cost (with a hard floor of $2.00/watt).
